As social people, stories are our natural form of communication — one that’s been around since message sharing was more common on cave walls than computers. So when conveyed properly, your story creates a memorable experience that moves people to action.
For far too long, brands have relied on facts, data and figures to share ideas. It’s an approach that works against human nature. The fact is, the brain is hard-wired to receive information through visual storytelling.
When you hear a story, you naturally relate it to an existing experience. Parts of your brain activate in a way that turns the story into your own ideas. So by simply sharing your brand’s story, you’re able to stir the imagination and literally plant your message inside other people’s minds.
Creative Approach. Always.
Our experience and resources allows us to take your video project from initial idea to end product, which means that we can do as much, or as little, as you need. Here is a quick rundown of how our storytelling process works:
It’s absolutely critical you know what you want to achieve with your video outreach efforts. After all, if you don’t have goals, how do you measure your success? If you’re unsure about your project objectives, we’ll figure them out together so we can craft a meaningful story.
We will identify pieces needed to reach your “destination.” In some cases, you may need multiple stories or videos for different platforms. (Instagram, Facebook or Twitter).
Once the final film is complete, we will provide support to help your videos are successful in helping reach your goals. When needed, we make improvements so you see ongoing returns from all your outreach efforts.
Now that we know your “what,” we need to identify your “who.” So who is your target market? What do you want them to feel after watching your story? Once we figure out this information, we determine what action you want your audience to take after viewing your content.
We produce captivating film which communicate, influence and inspire. Clients tell us this step is our specialty — the point at which we develop the characteristics that differentiate you from your competitors.
Do you love what we do? Are we going to love you? Are you looking to create stories that emotionally connect with others? Tell us why you are our next hire via our contact us page.