The Client
Liberty Steel Group Holdings UK Ltd, also known as Liberty House, is a British industrial and metals company founded in 1992 by industrialist Sanjeev Gupta. Headquartered in London, England, the company operates globally with offices in Dubai, Singapore, and Hong Kong.
The Project
OH! Films captured Liberty Steel’s ambitious GREENSTEEL strategy, highlighting the company’s commitment to achieving carbon neutrality by 2030. Through compelling visuals and expert storytelling, the film showcases Liberty Steel’s dedication to sustainability, emphasizing increased steel recycling and ongoing innovations shaping a greener future.
This production brings to life Liberty Steel’s transformative journey in pioneering eco-friendly practices within the steel industry, reinforcing its role in driving positive environmental change.
Task
OH! Films provided full-service video production, including concept development, aerial and ground filming, and project management with a dedicated producer and crew—delivering a high-quality, impactful film that reflects Liberty Steel’s vision for a sustainable future.
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