Hitachi Capital Finance

For over 35 years, Hitachi Capital Business Finance has been at the forefront of providing innovative finance solutions to UK businesses. In order to diversify their customer base and expand into new markets, the business wanted to increase its use of digital marketing channels to reach new customers.

Our film team worked closely with Complete Digital for Hitachi Capital Finance on a campaign to boost Hitachi's profile whilst giving a voice to a range of businesses small and large. These videos were informal interviews with businesses about the challenges they have faced and funding.

Owned subsidiary of Hitachi Capital Corporation, one of Japan’s largest non-bank financial institutions and an affiliate of both Hitachi Ltd, a world leader for manufacturing and technology, and Mitsubishi UFJ Financial Group Inc.