The Client
FactTrace is a pioneering AI integrity platform on a mission to ensure meaning remains itself as it moves through machines. Built at the intersection of information theory, machine learning, and ethics, they are developing the architecture to detect and combat Meaning Drift — where facts become fluid as AI systems rewrite and relay information at speed. Find out more at [facttrace.ai](https://facttrace.ai)
The Project
Eighty of the world’s sharpest minds in machine learning, philosophy, and signal processing gathered at the birthplace of modern physics to tackle one of the most urgent challenges of the agentic era. Over four intense hours, participants engineered AI Truth Juries, using semantic fingerprinting and autonomous agent debate to detect the precise moment a truth begins to warp, mutate, or hallucinate. A genuine milestone in the global fight against misinformation.
Deliverables
We deployed a full multi-camera production across the event, with dedicated cameras covering the main stage talks alongside action cameras capturing cinematic angles throughout the day. Photography was handled alongside the film work, with everything delivered in broadcast 4K.
Task
Full service production supporting FactTrace in documenting their inaugural Hackathon, held at The Ray Dolby Centre, Cavendish Laboratory, University of Cambridge.