Diageo Prima & Ultima by GPA Luxury

Our latest commercial for GPA Luxury working on their marvel elegance of the Prima & Ultima collection, the latest luxury packaging collaboration from GPA Luxury and Diageo. These rare single malts were released from eight Diageo whisky distilleries around Scotland, including Port Ellen and Mortlach, and come housed in hinged presentation boxes crafted from FSC-certified MDF.

To create thematic continuity across all eight packs, GPA Luxury wrapped them in premium, uncoated white paper flecked with gold foil, adding branding with metal decals sealed with piano-finish lacquer. Inside, the whiskies settle in faux-suede fitments, each in a different shade matched to the distillery’s branding.


AUGUST 20, 2021