Video Production Frequently Asked Questions
How much does the video cost?
There are a lot of variables to consider when costing out a promotional film such as the amount of content required, complexity of the shoot, availability of interviewees, number of locations etc. As a rough rule of thumb prices tend to start in the region of £1,500 for a 3 minute promotional film.
What does the process involve?
Every project is different, but broadly speaking the production process can be broken down into three phases:
Pre-production: This is when we work with you to learn all about your business and together define what it is you need from video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate?
From there we’ll create a video outline and/or detailed script, confirm budgets and arrange any filming dates with you.
Production: AKA ‘filming’. This is bit most people think of when they talk about creating videos. Our crew will capture all the required footage – such as interviews, event footage or product demonstrations. We might film at your premises, at our studio or at some other locations relevant to the video messages.
Post-production: Once we’ve captured all the footage we’ll get to work on the edit, crafting the footage into a coherent narrative and adding graphics, titles and music as appropriate. You’ll have chance to review one or more drafts and give feedback before everything is finalised.
Is there anything our company need to provide?
Before we commence filming, we will arrange a pre-production meeting to talk through in detail arrangements for your film and advise what we would like to be supplied such as access, contributors.
Generally it’s useful to have a version of your logo in a vector or high resolution format with a transparent background (alpha). Formats such as: PSD, EPS, AI or PDF are usually the easiest to work with. Similarly if you wish to have images included the higher resolution the format, the better the results in the finished video.
How quickly can a corporate video be created?
The length of time it can take to produce a film can vary, however we do have a fast track option, should there be a tight deadline that needs meeting.
Typically a 1-2 minute promotional film can be completed in 10 working days, pending availability of interviewees, locations and other variables. Precise timescales will be advised with the initial quotation or during a 1-1 consultation.
Can. you add subtitles to films?
Adding subtitles is an increasingly common request and we’re able to offer two options. We can either add subtitles directly to the video (so they always appear no matter when or how the video is accessed) or we can provide a separate subtitle file that can be uploaded to YouTube and other platforms alongside the video.
This allows you to toggle the subtitles on and off, and to have several subtitle files in different languages for one video. We’ve provided video subtitles in over a dozen languages.
How large is your crew?
This depends on the type of job. For simple talking heads interviews or case studies we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.
However our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively.
For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound recordist, or a drone operator. These will all be costed separately in our quote.
What equipment do you use?
We film everything on professional broadcast-quality 4K video cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate.
We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.
In what format will I receive my video files?
We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However we’re happy to convert these into pretty much any other format free of charge.